Behind the Brand

As pioneers in argan oil-infused beauty, our passion is to create luxurious beauty products that inspire confidence and empower individuality.

How It Started

Moroccanoil co-founder Carmen Tal was miles from home when she first experienced an argan oil hair treatment while traveling. After witnessing the transformation of her hair—from damaged and dry to shiny, smooth, and manageable—she began a quest to share the magic of Moroccanoil Treatment with women across the globe.

Moroccanoil Treatment

Named the #1 hair oil brand in the US.*, our original product—and eternal best seller—offers both styling and conditioning benefits for all hair types. It also features our obsession-inducing signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes.

The Brand Today

What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry has grown into a full line of hair, body, and professional haircolor products, all infused with our signature argan oil.

Argan Oil-Infused Haircare

With a wide assortment of nourishing, antioxidant-rich hair products and collections ranging from Color Care to Repair, there’s truly something for everyone. Take our Hair Quiz to find a routine that’s right for you.

The Body Collection

High-performing body oils, moisturizers, cleansers, exfoliants, and hand care, all formulated with argan oil and other best-in-class ingredients (think squalane, hyaluronic acid, Vitamin C, and more).

Professional Haircolor

Our complete collection of in-salon, care-infused color delivers long-lasting results and intense shine while maintaining the integrity of the hair, thanks to proprietary technology.

Uncompromising on Care

Looking good is just the start. Helping you achieve soft, touchable hair and skin is our ultimate priority—one of the many reasons we include argan oil in every single one of our products.